São Paulo, June 2026 – FilmBrazil, the internationalization platform of the Brazilian Association of Audiovisual Production Companies (APRO), in partnership with ApexBrasil (the Brazilian Trade and Investment Promotion Agency), celebrates another year of participation at the Cannes Festival. The initiative will bring together a delegation of more than 30 Brazilian production companies, representing the country at one of the most important showcases for the international advertising and audiovisual industry.
For yet another year, FilmBrazil reinforces its commitment to promoting business opportunities and enhancing the international visibility of the Brazilian market. Over more than two decades, the platform has been dedicated to opening doors for Brazilian production companies and talent at festivals and award shows, including the Cannes Festival, one of the industry’s leading events that gathers representatives from across the ecosystem: agencies, advertisers, production companies, and other key players.
Recent research released by APRO highlights this growth and Brazil’s potential as a major player in the audiovisual industry. The country once again set a record for advertising project exports in 2025, reaching USD 84.7 million in international projects, a 52% increase compared to 2024. These figures demonstrate how Brazil is increasingly recognized as a global hub for production and creativity.
“We are very excited to attend the Festival year after year. Our delegation arrives on the Riviera to demonstrate the strength and high level of maturity of our production companies alongside the world’s leading players. The record-breaking numbers we have recently achieved are a direct reflection of this long-standing consistency. Being in Cannes is a way of reaffirming Brazil not only as a source of ideas and creativity, but also as an extremely competitive, reliable, and internationally recognized production hub ready for major projects,” says Marianna Souza, Executive President of APRO and Executive Manager of FilmBrazil.
At the last edition of the Festival, FilmBrazil estimated that Cannes generated approximately USD 9 million in immediate business opportunities for participating production companies. Expectations for 2026 are even higher, with the goal of achieving an even more significant result.
Campaign
For this year’s edition, FilmBrazil presents “Signed by Brazil,” a platform designed to showcase Brazil’s greatest asset: its talent. Developed by Ampfy, the initiative was conceived as a strategic positioning effort aimed at strengthening FilmBrazil and consolidating its institutional image on the international stage.
The campaign’s visual platform seeks to challenge the global market and demonstrate that Brazil goes far beyond tropical stereotypes, positioning the country as a center for world-class productions. The initiative shines a spotlight on the technical and creative professionals who drive the industry behind the scenes yet often go unnoticed in the credits of international productions, whether in entertainment or advertising. Rather than celebrating specific niches, the movement highlights the strength and technical excellence of the professionals who have transformed Brazilian audiovisual production into a competitive international hub, regardless of format.
The campaign’s visual identity is inspired by the credits of major productions, transforming them into promotional media. Prior to the Festival, an open platform invites all Brazilian audiovisual professionals to “sign” the campaign and become part of the movement. In Cannes, the brand’s positioning will take over the streets and the Festival itself through a complete media kit featuring T-shirts, caps, buttons, eco-bags, and LED billboards. By scanning the materials, international audiences will be directed to an exclusive hub showcasing the portfolios and talent of the professionals working behind the cameras.
“Brazil has always been present in some of the world’s biggest productions. Our mission with this campaign is to make that presence visible and institutionally strengthen our market, because when we do it, it’s different. Cannes 2026 is the perfect stage to show that Brazilian audiovisual production is not a supporting player—it’s a leading force,” Marianna adds.
It is worth noting that FilmBrazil counts on the partnership of ApexBrasil, Estadão, and InvestSP, the investment promotion agency linked to the São Paulo State Secretariat for Economic Development, in collaboration with the São Paulo State Secretariat for Culture, Creative Economy and Industries (SCEIC-SP), through the CreativeSP program.
In addition, to inspire jurors and participants from its member production companies, FilmBrazil partnered with Estadão to host a warm-up event at Capim Santo Restaurant on June 2. The event featured journalist Lena Castellón, who presented key highlights from the Festival program. The initiative was supported by APRO and carried out in partnership with ApexBrasil, Estadão, InvestSP, and SCEIC-SP.
