The first short social AI film in Ukraine, children joining forces with musicians to raise one million hryvnias for drones, animals are not just any holiday gift, a veteran’s journey only begins with their return home, Ukrainian hearts are three times bigger, and tomorrow will come – these are the messages advertisers are addressing to the Ukrainian society in the works presented in the winter issue of the CrUAtivity digest.
The project is organized by the All-Ukrainian Advertising Coalition with the support of the creative marketing communications agency Brain Tank and the digital agency Adcore.
The new issue is available at cruativity.org.
Each issue of CrUAtivity contains a brief review of cases (BRIEF REVIEW section) and a detailed description of each case in its category. Each case lists the executors and includes a link to their website.
All-Ukrainian Advertising Coalition calls on the global professional community to cooperate with Ukrainian creatives and not only to find new partners for themselves but also to continue supporting Ukrainians.
The winter issue of the digest includes the following works:
FILM
Darnitsa Christmas video – Postmen
Mystical but pharmaceutical: a commercial for Dekvadol – AdShot Creative
Ukrainian hearts are three times bigger (Kyivstar) – I am IDEA
Making dreams come true (PrivatBank) – Rockets. Growth R&D and Electric Sheep Film
ТМ Sonobarbval Caps integration – Brandly agency
Cybersecuritoons animated video series – Animagrad
New сampaign for the Creon brand – MullenLowe Adventa
The new commercial “Tomorrow will come” (Nova Poshta) – Fedoriv Agency
Commercial with cat for the drug Atoxil – AdShot Creative
Red Riding Hood for Roshen Wafers – Drama Queen
DESIGN
“Volya” new design – Rocketmen agency
“Place of Power” design idea – AdShot Creative
The hotline about adoption and foster care – Postmen
Rebranding of the identity for the Ukrainian Startup Fund – idealers
Positioning and design for Half&Half – Dozen
Packaging design for flour – Bloom Büro
Art calendar of time travel for the FADO brand – Gusev Art Lab
Redesigning the label for “Desant” beer – Brain Tank
DIGITAL
Pixel Donate fundraising platform – CF.Digital
Сrossword puzzle game – FBA branding agency
New design for the American medical platform DocGo – twid
VR Visualization of Kyiv’s Museum Heritage – Brain Tank
PR CAMPAIGN
An animal is not a gift for any holiday – Postmen
BRIT’s communications for the Ukrainian market – WARTO
Manifesto for Jager Music Awards – Underdog Agency
SOCIAL CAMPAIGN
TikTok influencer campaign (“Your Family Doctor” Association) – OMG Agency
The first short social AI movie in Ukraine – New Strategies
Postmen Kids initiative – Postmen
Support for the documentary “Hero” – Brandly Agency
Breaking Barriers: Uklon & hromadske’s Initiative – hromadske
Advertising campaign “The Veteran’s Journey” – plusone social impact
