London, 11th June 2026: Global creative agency Iris London today announces its appointment by performance nutrition brand WillPowders to lead on the launch of its new sport range and summer product, Electro Ice. The appointment is the result of a three-way competitive pitch with two other big London agencies.
The partnership is a clear demonstration of the brand’s growth trajectory. Founded by Davinia Taylor and Matthew Leyden this is the first appointment of its kind for WillPowders and will see Iris support the brand with campaign development, social media strategy, and influencer activation.
Iris was selected for the bold creativity in its pitch response, creative thinking and cultural understanding, which closely aligned with WillPowders’ disruptive approach to wellness.
Electro Ice represents the next chapter in the WillPowders story, through a culturally-led social campaign, Iris will help bring that mission to life, through a big-hitting campaign that cuts through culture, reaches consumers beyond the brand’s existing community, and introduces WillPowders to an entirely new generation of fans.
Melo Meacher-Jones, Head of Social & Influencer at Iris comments: “WillPowders is exactly the kind of brand we love working with – one with a genuine point of view and the courage to back it. Davinia and Matthew have built something with real cultural energy, and we can’t wait to help take that to the next level this summer.”
Matt Leyden, Founder of WillPowders adds:
“We’re really excited to be partnering with Iris. The pitch was both exciting and incredibly forward thinking. We believe they are the right partner to help us push the brand to the next level.”
