White64, an independent creative agency in Tysons, VA, has launched a new campaign on behalf of BIO, (Biotechnology Innovation Organization), which is the voice of the U.S. biotech industry.
“Why we vaccinate” launched on May 5 and runs through July, completely inside the Beltway (Washington, D.C.) and is aimed at politicians and U.S. policymakers.
This is White64‘s first campaign for BIO.
After the COVID-19 vaccination mandates, a spike in anti-vaccine sentiment rose up, with a growing number of people questioning vaccine safety and raising concerns about infringement on medical freedoms. Yet there was also a significant, although less vocal, majority that still believed in the importance of childhood vaccination.
This is a local campaign has executions in OOH, broadcast TV/cable/radio, CTV, digital display, and paid social.
The campaign is also a call to action: “Invest in America. Vaccinate.” Because a healthy country is a strong country.
