White Claw is opening a $1 million bar tab for fans during basketball’s biggest tournament, turning bars into cheer zones and bringing friends together in an epic way.
Fans can break free from boring beer orders while they chase the madness and put a Couple of Claws on White Claw’s tab. It’s as easy as grabbing your friends, ordering your favorite flavors at any bar where White Claw is available and visiting whiteclaw.com/CoupleofClaws to be reimbursed (while funds last).
The bar tab was inspired by new data from White Claw that found:
- 72% of patrons say beer is the default drink their friends order for the group, but 80% of beer drinkers say they would switch to a lighter, more refreshing option if it were available.
- 65% of sports bar patrons say they prefer a lighter, more refreshing drink they can enjoy over a long day.*
*Edelman Data & Intelligence conducted a national online opinion survey with YouGov from January 29 – February 2, 2026, among 2,469 US adults ages 21+, 695 of which say they have gone to a bar to watch sports at least once in the last year (noted as ‘sports bar patrons’ throughout this document.
