Coming off the momentum of their Cannes Lions Gold-winning collaboration, KFC Canada and Courage are not slowing down.
On July 20, KFC Canada is launching Good Cluckin’ Deal. A new creative platform that takes an unapologetic approach to the increasingly crowded QSR value conversation that captures consumers’ attention.
As Canadians continue to prioritize value when deciding where to eat, nearly every quick-service brand is competing on affordability. Rather than blending into a sea of predictable value messaging, KFC is leaning into what has always made the brand distinctive: bold, self-aware creative that makes people stop, laugh and crave.
Instead of simply telling Canadians its deals are affordable, Good Cluckin’ Deal celebrates the disbelief that follows. Letting consumers wonder “How the f#%k is that so cheap?!” Through a series of relatable scenarios, the platform transforms a value message into an entertaining brand moment that feels unmistakably KFC.
Launching across TV, Sportsnet, Connected TV, online video and social, the platform is designed to extend beyond a single campaign, giving KFC a long-term creative idea that can continue evolving across future work.
Why it matters:
- Reimagines the traditional QSR value platform through distinctive creative rather than price-led messaging.
- Demonstrates how brands can win in the crowded value space by building an ownable creative platform instead of relying on discounts alone.
- Reinforces KFC and Courage’s shared commitment to culturally relevant, earned-first creative that sparks conversation beyond paid media.
Quote from Joel Holtby, Co-Founder & Co-CCO, Courage:
“The strongest brand platforms aren’t one-off ideas—they’re built to evolve, and that’s exactly what Good Cluckin’ Deal allows us to do. I love this platform and how it stays true to the KFC brand while giving us the flexibility to keep building on it over time. It taps into culture in a way that feels authentic, can come to life across different moments and settings, and gives us a creative playground to keep surprising people.”
