San José, Costa Rica, April 2025 – April is Testicular Cancer Awareness Month, and at Costa Rica Beer Factory, the largest craft brewery in the country, we wanted to take action. We discovered that while 60% of men say they don’t know how to perform a testicular self-exam, 100% know how to hold a beer.
So we created Hold My Balls, a campaign that turns the label of our iconic Grifo Alto beer into a tutorial on how to do a testicular self-exam—promoting the importance of early detection and awareness.
“It’s our most iconic and best-selling beer. That’s why we believe it’s a great way to educate men on the importance of self-examination for testicular cancer prevention. We want to break down myths and prejudices, and show consumers just how simple and easy it is to perform the self-exam, detect any issues, and seek medical help immediately,” said Jaime Zuluaga, founder and head brewer at CRBF.
Although this disease can occur at any age, it is the most common solid tumor among men between 20 and 40 years old. “Unfortunately, since most men don’t perform self- exams, they only seek help once pain, intense discomfort, or a heavy feeling in the scrotum (the pouch that holds the testicles) appears. Early detection can mean the difference between life and death,” explained Dr. José Ardón, the urologist who is part of the campaign.
For more information about this idea and other Costa Rica Beer Factory initiatives, follow us on social media:
Instagram: https://www.instagram.com/costa_rica_beer_factory/?hl=en
TikTok: https://www.tiktok.com/@costaricabeerfactory?lang=en
Facebook: https://www.facebook.com/CostaRicaBeerFactory/
This campaign is in charge of Havas Costa Rica.
