Wellhub launches first campaign featuring Terry Crews as Global Brand Ambassador

Euphoria Creative makes its debut in the North American market with its first global campaign for Wellhub. Starring Terry Crews, the initiative marks the actor’s first campaign since being announced as Wellhub’s Global Ambassador of Wellbeing and introduces the concept of “Terry Crews’ Crews,” reinforcing the idea that within Wellhub’s universe of possibilities, there is always an activity and a community waiting for everyone.

In the film, different versions of Terry Crews explore the experiences available on the platform and discover their own crews along the way. Leveraging the actor’s signature humor and charisma, the production shows Crews multiplying himself across activities such as yoga, pickleball, running, gym workouts, and jiu-jitsu, transforming the world of wellness into a fun, lighthearted, and collective experience. The campaign reinforces the message that wellbeing is also about connection, community, and a sense of belonging.

“This campaign represents a very important milestone for Euphoria. Not only is it our first global project, but it was also created for one of the most competitive markets in the world, alongside a highly relevant brand and a personality as iconic as Terry Crews. Playing with his last name, and with the fact that he’s already known as someone who brings people together, was the perfect way to show that Wellhub is for every type of crew, translating the brand’s sense of community and belonging,” said Marcelo Rizério, Co-Founder and Chief Creative Officer at Euphoria Creative.

In addition to the main film, the campaign includes four short-form digital and social media spots that explore some of Terry Crews’ most distinctive personality traits. The content references his sense of humor, his openness about mental health, and other interesting aspects that have helped make him one of the most charismatic figures in American pop culture.

Available in 30-, 15-, and 6-second formats, the campaign will focus on digital, social media, and Pay TV channels, engaging end consumers, HR professionals, and Wellhub partners, including gyms and studios.