“Wholly Committed to Whole Fruit,” showcasing the brand’s commitment to using whole fruit as the first, or main, ingredient in its products
In a bid to reinforce its dedication to using whole fruit as the primary ingredient, Welch’s® Fruit Snacks has rolled out a fresh campaign titled “Wholly Committed to Whole Fruit,” crafted by Gut Miami.
Setting itself apart from other fruit-flavored snacks in the market, Welch’s Fruit Snacks continues its tradition of offering authentic and premium fruit snacks, crafted entirely from Whole Fruit. Unlike competitors who rely on juice, fruit flavoring, or minimal fruit concentrate, Welch’s Fruit Snacks remains steadfast in utilizing every edible part of the fruit — from peel to pulp.
Inspired by the ethos of behaving like whole fruit, the campaign narrative unfolds featuring Welch’s Fruit Snacks pieces alongside an unexpected addition: stickers reminiscent of those found on real, whole fruit in grocery produce sections. These stickers, mirroring the packaging design, proudly display the message “Made with Whole Fruit,” serving as a visual testament to the brand’s unwavering commitment to Whole Fruit, supported by the tagline, “Whole Fruit is our Main Ingredient.”
The campaign will make its presence felt across print, out-of-home media including billboards and wild postings in New York City, and digital platforms, with a dedicated campaign landing page amplifying its reach.
Adding an experiential touch, the campaign introduces a Welch’s® Fruit Snacks vintage “Fruit Truck” popping up in New York City. This interactive setup offers complimentary Welch’s® Fruit Snacks to the public, alongside other exclusive swag, further engaging consumers with the brand’s Whole Fruit commitment.
Welch’s® Fruit Snacks’ latest campaign not only underscores its unwavering dedication to Whole Fruit but also aims to resonate with consumers seeking authentic, quality snacks amidst a sea of options.
