The appointment intends to bolster the firm’s capabilities in advanced analytics & data-driven communications
Weber Shandwick has appointed Ridhi Malhotra to global head of analytics + intelligence. Malhotra joins from Publicis Media’s Zenith where she was Executive Vice President, overseeing the media agency’s analytics practice. Prior to that, she was part of the analytics teams at WPP consultancy Gain Theory and before that, GroupM.
In her new role, Malhotra is tasked with leading Weber Shandwick’s global analytics + intelligence unit, with a remit to further imbed analytics into the firm’s integrated client solutions on a global scale.
“Weber Shandwick has amassed an impressive group of analytics and data specialists who work across our business to build solutions that drive value for our clients – and who work to ensure that analytics is central to our approach and our ideas,” said Sung Chang, Chief Impact Officer at Weber Shandwick.
“Ridhi’s deep expertise in analytics and intelligence brings even more senior firepower to our mission to deliver data-driven marketing solutions that make an impact We’re thrilled to welcome Ridhi to the Weber Shandwick team and look forward to seeing how she continues to grow this area of our business.”
“I’m looking forward to taking on a new challenge in an industry that has a significant influence on how companies engage and communicate with their key stakeholders,” added Malhotra.
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