We cannot protect you from everything that will burn you this summer. From the sun, yes.

Babaria welcomes summer with a fun digital campaign aimed at consumers, reminding them of the importance of sun protection and enjoying the summer season on the beach, at the pool, or in the countryside without jeopardizing their skin’s health. Under the creative concept “We cannot protect you from everything that will burn you this summer… From the sun, yes,” the campaign combines a fresh and direct tone with a sense of humor to raise awareness among consumers about the need for sun protection. The distribution of these 15″ audiovisual pieces is carried out through a mix of channels, including social networks (Instagram, Facebook, and TikTok), digital video platforms (YouTube), and smart TV (on Atresmedia and Mediaset).

Credits

Advertising Agency: Maart
Production Company: Iberian Media
Creative Director: Pablo Martí
CMO: Sílvia Muñoz
Digital Manager: Sara Moreno
Copywriter: Laura Sanchís
Director of photography: Carlos Grahn
Production Managers: Celia Cantero, Dani Zamora