Interrail, the iconic rail Pass for exploring Europe by train, has appointed We Are Pi as its lead brand strategy and creative agency following a competitive pitch.
The partnership will focus on strengthening Interrail’s relevance with a new generation of travellers and building a platform that drives brand love and bookings from consumers, with a focus on US, Australia and Europe.
We Are Pi will lead on brand strategy, a long-term creative platform and integrated campaign thinking focused on social and PR. The first work is expected to launch this autumn.
Alex Bennett Grant, founder and CEO at We Are Pi, said “Interrailing is a coming of age journey every generation should experience, that just gets more relevant as people seek more friction, more depth, more connection. We are thrilled to help craft the next chapter of this iconic and important European brand.”
Özlem Birkalan, Chief Brand and Commercial Officer at Interrail, commented: “This marks an important step in the evolution of the Interrail brand. As we refine our purpose and reposition for the future, we were looking for a partner who could bring both strategic depth and creative distinction. We Are Pi demonstrated a strong ability to translate insight into a powerful platform, and we’re excited to collaborate as we shape this next chapter together.”
