Amsterdam, Netherlands, March 26th 2026: Bugaboo, the global leader in premium strollers and parenting solutions, has appointed we are pi as its creative agency partner for an upcoming major product launch.
The partnership will focus on defining the strategy and creative platform to support the global introduction of a new range.
Alessandra Elia, CMO at bugaboo, added: “We were impressed by We Are Pi’s strategic clarity and ability to turn insight into a bold, distinctive creative platform. We’re excited to partner with them as we strengthen bugaboo’s leadership worldwide and bring an exciting new product to market.
Alex Bennett-Grant, CEO at we are pi, said: “Bugaboo is a brand that defines its category through innovation and design. We are thrilled to partner with them on this major launch, helping to craft a bold creative vision that connects with a new generation of parents worldwide.
About Bugaboo
Bugaboo has been pioneering parenting products since 1999. What began as a radical rethink of family mobility grew into a global benchmark for durability, innovation, and ease of use. Today, the Dutch brand continues to push boundaries with award-winning strollers and parenting solutions — including car seats, a play yard, a highchair, and accessories – designed to empower confident, effortless family life.
Bugaboo products are engineered to be comfortable, long-lasting, and built for the future. In 2023, the brand became a B Corp™ and has committed to reaching net zero by 2035 through its push to zero programme. Learn more at bugaboo.com.
About We Are Pi
We are pi, headquartered in Amsterdam, is a global brand consultancy & studio partnering with brands that never settle for the status quo. We are pi is specialising in building breakthrough brands and creating unbreakable bonds with consumers. Client partners include Nike, Unilever, Magnum Ice Cream Company, Heineken, Uber, Diageo, Virgin Active and OUTO.
