Amsterdam, Netherlands — July 7, 2025 — Lynk & Co Europe, the fast growing, innovative automotive brand known for its unique approach to car ownership and mobility solutions, has appointed We Are Pi as its Creative Agency of Record following a competitive pitch process.
The partnership will see We Are Pi working on a series of initiatives to strengthen Lynk & Co’s brand presence across Europe, including brand, car launch campaigns and activation.
The appointment comes as Lynk & Co is poised to expand its presence in Europe. Currently the brand operates across 22 markets in Europe, with plans to expand into new markets in the months and years to come.
Alex Bennett Grant, Founder and CEO of We Are Pi, stated:
“Partnering with Lynk & Co Europe is an exciting opportunity for We Are Pi. Their innovative approach to mobility aligns perfectly with our commitment to creative excellence that never settles for the status quo. We look forward to driving their brand forward in the European market.”
Mathieu Spencer, Chief Marketing Officer of Lynk & Co Europe, commented on the new partnership:
“We Are Pi’s strategic insight and creative prowess make them the ideal partner for Lynk & Co as we continue to expand and disrupt the automotive industry. Together, we aim to create compelling brand experiences that resonate with our European audience.”
About We Are Pi
With a reputation for ground-breaking strategic thinking and creativity, WE ARE Pi is a global creative innovation business committed to partnering with the world’s most ambitious and creative clients. Specializing in building breakthrough brands and creative unbreakable bonds with consumers, WE ARE Pi delivers transformative growth for its partners through breakthrough thinking and creative excellence.
We Are Pi Client partners include Nike, Unilever, Heineken, Uber, Diageo, Virgin Active, Amazon, and Patagonia. We Are Pi has been named International Small Agency of the Year twice by Creative Pool and Ad Age.
