New York, NY, April 1, 2025: New York-based commercial and film production company Washington Square Films has signed director Jihye for commercial representation. With a successful background as a producer and director, Jihye’s directorial work is guided by fun and effective collaboration. She has directed spots for top brands including Ford, Jordan, Bud Light, Toyota, HBO, Equinox, and McDonald’s among numerous others. Most recently, she was tapped to direct a piece for Instagram featuring photographer and digital artist Natalia Seth out of creative agency DEPT.
Click HERE to view her reel.
Notes Washington Square Films Partner/Executive Producer, Han West, “Jihye is everything we hope for in a director: she has a breakout voice and visual sensibility that is potent, effective, and no doubt informed by her unique journey. And yet she’s approachable, compassionate, and relentlessly dedicated to her craft. We’re beyond excited to be working with her.”
Jihye’s journey into the film industry is a distinctive one. She spent the first seven years of her life on a farm in South Korea before making her way onto the streets of New York City. Fluent in both English and Korean, she has an innate ability to connect with diverse people and their stories, a skill she attributes to her unique and adaptive upbringing.
When she started as a production assistant, she supplemented her income with voice-over work and became the Korean voice for legacy landmarks like the Empire State Building and the Van Gogh exhibit in Amsterdam. Jihye then cut her teeth as a commercial and interactive producer working with the likes of Lady Gaga and Bud Light while directing her own self-funded stories. This parallel approach combined her proficiency in effectively leading projects and teams with her creative sensibilities and directorial voice.
Jihye brings an intimate human-centered approach to her directing. She has a fierce yet compassionate talent for distilling complex creative to intimate, approachable and emotional films. The intention that she brings to her process is rare in the industry. She adds, “I’m thrilled to make good stories with good people like Han and the team at Washington Square Films. With them, I’m confident we will level up interesting ways to tell stories, both classic and new.”
About Washington Square Films
Across its over three decade tenure, Washington Square Films has grown to be considered one of the most respected multidisciplinary production companies in the industry. Boasting a sharp eye for talent, a high level of integrity and a discriminating downtown New York sensibility, the company has produced award-winning independent films and commercials, as well as forged a thriving entertainment management division. On any given day, the seasoned producers and managers at Washington Square Films are likely to be working with some of the most revered actors and promising directors in the business.
From its headquarters on New York City’s Bowery, and a satellite office in Los Angeles, the company manages and collaborates with an internationally recognized roster of writers, directors and A-list talent in entertainment and advertising. Washington Square Films receives regular accolades at The Academy Awards, Peabody Awards, Independent Spirit Awards, Golden Globes and Cannes Lions, along with selection for top International festivals such as Sundance, TIFF, New York Film Festival, Tribeca, Berlin and Locarno, and continues to break new ground in creative production.
