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Warrior expands operations to Mexico and strengthens its presence in the gamer market

With offices in Brazil and India, the WoW group's monetization platform for gamers and streamers enters the largest gamer market in Latin America and targets the USA

Roastbrief by Roastbrief
May 2, 2025
in Agency, Brands, Campaign, Gaming
Reading Time: 1 min read
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Warrior expands operations to Mexico and strengthens its presence in the gamer market
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Warrior Streaming Media, the innovative platform specializing in monetizing live broadcasts for gamers and streamers from the WoW Gaming Ventures holding company, has announced its expansion into Mexico, marking a new chapter in its growth trajectory in the global gaming market. The arrival in Mexico aims to consolidate the company’s presence in Latin America and strengthen its business model, which connects brands to the gaming community through micro-sponsorships on platforms such as Twitch and YouTube.

Mexico was chosen for Warrior’s expansion due to its position as the leading country in terms of the number of gamers in the region, as well as its proximity to the United States and its high concentration of companies and industries, making it a strategic market for strengthening Warrior’s presence and expanding the operation throughout Latin America and other emerging markets.

“The Mexican market is booming and demands increasingly intelligent and sophisticated strategies. Warrior arrives to meet this market demand by offering a range of solutions to local clients through a new form of livestream media, helping streamers and gamers to monetize, and brands to connect authentically with their audience. And this is just Warrior’s first step in Latin America,” says Claudio Lima, CEO of the WoW group.

Tags: agencyBrandscampaigngamingWarrior
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