São Paulo, July 2025 – Following the launch of GoldeN Cookie Krypto, a limited-edition cookie inspired by Superman’s faithful canine companion, the partnership between GoldeN—a leading brand of premium specialty foods for dogs and cats—and Warner Bros. Pictures is expanding. In celebration of the premiere of the new Superman film , and marking Krypto the dog’s first appearance on the big screen, the collaboration now includes a themed event open to the public and a humorous campaign celebrating the superpowered bonds between humans and pets.
The campaign: dogs with superpowers take to the screen
In addition to the Krypto Fun Fest, a free event open to the public, which took place on July 12th at the Pet Park at Mooca Plaza Shopping (SP), bringing together pet owners and their companions for a unique experience full of fun, exclusive gifts and activities for the whole family, GoldeN is launching a fun campaign across several channels, showing common pets performing heroic acts after eating the GoldeN Cookie Krypto.
The campaign, created by Euphoria Creative, features stories of dogs who could star in a comic book. With lightheartedness and good humor, the campaign imagines what it would be like if our pets gained superpowers by consuming GoldeN Cookie Krypto, reinforcing the emotional connection between dogs and their owners. Using CGI, the campaign features amusing scenes, such as a crater dug by a dog, impressive flights, and even a “super pee.” All of this, of course, after consuming GoldeN Cookie Krypto.
“We’re going to show that every pet has a little bit of a superhero in them—whether at home, saving the day with unexpected mischief, bringing smiles out of nowhere, or doing those ‘arts’ that only pet owners understand. The campaign conveys this unique connection in a fun way, with GoldeN Cookie Krypto as a special treat to celebrate the bond between pets and their owners,” says Felipe Mascarenhas, Head of Marketing at GoldeN.
The campaign will be featured on social media and digital platforms with films and influencers. It will also be shown on the Flix Channel in approximately 40 movie theaters in São Paulo.
The product: flavor, nutrition and adventure
GoldeN Cookie Krypto is now available at major pet stores. Recommended for adult dogs, the treat supports oral health, is low in sodium, contains no artificial colors or flavors, and features a special Superman-shaped design. The 350g package features Krypto alongside the hero and celebrates the premiere of the new DC Studios film, directed by James Gunn.
