In a heartwarming new campaign by Oslo agency POL, Vy, the Norwegian transportation company, tells a captivating story inspired by the wildlife of Oslo’s urban landscape. This holiday season, Vy takes viewers on an emotional journey with its animated short film, Home for Christmas.
Inspired by a True Urban Tale
Like many modern cities, Oslo has become home to unexpected visitors from the wild. Beavers, badgers, and foxes have increasingly found their way into the city’s parks and streets. Last summer, a vixen made headlines when she raised her two kits right in the heart of downtown Oslo. This real-life story became the inspiration for Vy’s latest Christmas campaign.
The animated film follows a mother fox and her curious cubs, born and raised in the bustling city. As Christmas approaches, the mother decides to introduce her young ones to the quiet beauty of their ancestral home in the forest. The story beautifully parallels the human experience of returning home for the holidays — a journey not just to a place, but to a feeling of belonging.
Celebrating Connection and Nostalgia
“For most of us, going home for Christmas isn’t about geography — it’s about reconnecting with where we feel most at home,” explains Frode Skage Ullebust, Director of Brand and Marketing at Vy. “Through the fox family’s journey, we wanted to remind people of the emotional pull of the holidays and the role Vy plays in making these moments possible.”
The campaign highlights Vy’s mission to connect people across Norway during one of the most cherished times of the year. Whether it’s families reuniting in rural towns or urban dwellers returning to their roots, Vy ensures that everyone can experience the magic of Christmas.
Crafted with Heart
Produced by Heimlich, with direction by Steinar Borge and animation and 3D by Expanse, the film’s enchanting visuals and poignant storytelling evoke a sense of warmth and nostalgia. The creative team’s dedication to detail underscores Vy’s commitment to authenticity and heartfelt storytelling.
A Story for All Ages
In addition to the animated film, Vy has created a children’s audiobook version of Home for Christmas. Perfect for young listeners traveling with their families, the audiobook is available for free on Spotify, offering a delightful way to experience the fox family’s journey during the holiday season.
A Global Message
Vy’s Home for Christmas resonates far beyond Norway, capturing the universal themes of family, tradition, and the essence of home. The campaign invites viewers to reflect on their own holiday journeys and to share the fox family’s emotional adventure.
About Vy Vy is Norway’s leading transportation company, connecting people across towns, cities, and regions with sustainable and reliable travel solutions. From trains to buses, Vy makes it possible for everyone to journey home, wherever that may be.
