Riyadh, Saudi Arabia – 27 February Volvo has accelerated back into the Kingdom, launching Saudi Arabia’s first AI generated brand film with its Come Back Stronger campaign. This isn’t just a return. It’s a bold leap forward, driven by LION, the creative arm of Fast Ventures, and Electromin, Petromin’s e mobility division. Together, they’ve fused technology and storytelling to captivate audiences in record time.
Hussein M. Dajani, Petromin’s Chief Marketing Officer, led the charge. “Volvo’s return to the region deserved more than just another campaign, it needed a statement,” said Dajani. “By harnessing AI, we have transformed the way stories are told, delivering a film that is both visually stunning and executed with remarkable agility. This is what the future of marketing looks like, a perfect balance between vision, technology, and creativity. I am incredibly proud of what we have achieved with LION, whose expertise brought this idea to life in record time.”
The innovation lies in the process. LION’s AI powered approach slashed production timelines, turning months into weeks. The technology didn’t just speed things up, it opened new creative
avenues, refining the film with precision and impact. Electromin brought its smart mobility expertise, aligning the project with Saudi Arabia’s push for sustainable progress.
Osama Siddiq, LION’s Founder and Executive Creative Director, sees this as a turning point. “With AI, we’ve shifted gears in how brands tell stories,” said Siddiq. “It’s faster, sharper, and lets us explore ideas that were once out of reach. This is where creativity meets tomorrow.”
This film does more than mark Volvo’s comeback. It mirrors Saudi Arabia’s own drive toward innovation and resilience. Ready to see it? Full brand film here.
Campaign Credits
Electromin
Hussein M. Dajani: Group Chief Marketing and Customer Centricity Officer, Petromin
Mark Notkin: Chief Innovation Officer, Electromin
Khalid Al-Saggaf: National Sales Manager, Electromin
Volvo
Chantelle Roddan: Consumer Experience, Volvo Car Importers EMEA
John Duggan: Regional Business Manager, Volvo Car Importers EMEA
LION Creative
Azeem Afzal: Chief Executive Officer, LION
Osama Siddiq: Executive Creative Director, LION
Momina Khan: AI Art Director, LION
Ali Asif: Creative Lead, LION
Shaden Alsalamh: Arabic Copywriter, LION
Alaa Almaaliki: Account Executive, LION
Platformance – Media
Waseem Afzal: Chief Executive Officer, Platformance
Amjad Puliyali: General Manager, Platformance KSA
Sima Sukkar: Senior Executive, Platformance
PR Arabia – PR & Influencers
Khaled Karanouh: Business Development Manager, PR Arabia
Sally Hajjan: Account Manager, PR Arabia
