Barcelona – February 4, 2025 – Volkswagen Commercial Vehicles launches the “The world awaits you” campaign, an invitation to adventure and exploration through the New California. The campaign, in collaboration with Ogilvy, captures the essence of the iconic model and its ability to connect drivers with the freedom of the open road.
“The world awaits you” is not just a tagline; it’s a statement of intent. The campaign showcases the vehicle’s versatility to adapt to any lifestyle, from weekend getaways to long journeys. Through evocative imagery, the New California is presented as the perfect companion for discovering new horizons and living unforgettable experiences.
Alex García, marketing director of Volkswagen Commercial Vehicles in Spain, assures that in recent years “the camper movement has not stopped growing. And we are convinced that with the New California it will grow even more. Because it retains everything that has made the California the most desired camper, but incorporating great new features, such as the two sliding doors, a complete renovation of its interior, and cutting-edge technology. In addition, it will be available in a plug-in hybrid version, so that in addition to enjoying the environment, you can also respect it.”
Luis García de Oro, Creative Director of Ogilvy in Barcelona, explains that “we spend our days watching stories on social media, watching series on platforms, checking emails on the computer… With this campaign, we want to invite everyone to go from watching to living. Because the world is not made to be seen, but to be lived.”
Multi-channel campaign
The campaign will be disseminated through a multi-channel strategy that includes digital media, social networks, and connected television (CTV), specifically on Movistar+, Mediaset, and Atresmedia. The objective of this strategy is to maximize the reach of the campaign and connect with a wide audience that shares the traveling spirit.
Over the years, camper vans have been the best travel companions for thousands of drivers, and the Volkswagen California, with its legacy of freedom and adventure, has become an icon. The New California doesn’t just take you to a destination; it takes you to live it.
