7 April 2026 –Volkswagen has hired Jung von Matt SPREE to handle its global social media communications. The agency will support the Volkswagen Brand Communications Team to further develop its brand presence across all platforms, including Instagram, TikTok, YouTube, LinkedIn, Threads, and Facebook.
The collaboration includes digital strategy consultancy, management of all global headquarters social media channels, community building, social campaigning, and content production.
The aim is to further strengthen Volkswagen’s presence in the digital space, ensure brand consistency, and position Volkswagen as an emotionally-driven and desirable volume brand.
Sebastian Dreiskämper, Director Social Media & Comms Steering at Volkswagen, says: “Social media is one of our most important touchpoints. Our ambition is not only to tell the Volkswagen story in an authentic and original way, but also to actively involve our community and inspire it over the long term. With Jung von Matt SPREE, we have found a partner that has impressed us with deep digital expertise, strategic clarity and extensive experience in managing global brands – and with a team that is an outstanding fit for us both professionally and personally.”
Franziska Spiess, Managing Director at Jung von Matt SPREE, adds: “Volkswagen moves millions of people worldwide. We want to make that scale and relevance tangible on social media too. Our goal is to use social media as a strategic platform to give the brand a clear profile, imbue it with cultural relevance, and thereby build a deep connection with our target groups around the world.”
The partnership between Volkswagen and Jung von Matt SPREE has already begun.
