VML has just launched called APAC’s Future Shopper, an extension of VML’s
global report and survey The Future Shopper, now in its eighth year of circulation.
This APAC-specific edition analyses data from over 8,500 consumers across Australia, New Zealand, China, Thailand, India, and Indonesia – offering an in-depth examination of evolving shopping habits and trends in each market.
The attached release highlights some of the key learnings from the APAC version of the report, with a specific focus on Australia and New Zealand consumers.
