Nutter Butter, You Good?, Mustard x Mustard, Oreo Empire, You’re Not Ready, Thanks for Coke-Creating, The Replacer and When Sally Met Hellmann’s are some of the shortlisted campaigns from the US chosen by the Executive Jury.
Judging sessions were held around the world, and this week you can watch the jury insight panels LIVE from the UK, USA, Brazil, Canada, France, Australia, Southeast Asia, Romania, LATAM, Spain, South Africa, MEA and Colombia.
Rosie Bardales, Chief Creative Officer at VML and Lauren Smith, ECD at 72andSunny were the jury presidents for the New York and Los Angeles jury respectively. Regarding the LA jury session, Lauren commented “A huge thank you to these women for taking time from their busy work lives and day to get together and evaluate the things that matter in our industry. We discussed surprising, meaningful and well-crafted work, but more importantly, we came with the combination of strong opinions and open minds.”
Shortlist Highlights:
- Germany, USA, UK and France are the countries with the most works among the finalists.
- VML is the most shortlisted network
- Kazakhstan, Paraguay and Croatia get into the shortlist for the first time at Gerety.
- Art Direction sees the most shortlisted entries into the Craft CUT with works including Unwrap The Summer, Connecting Europe and In Hot Water.
- The most shortlisted campaign is Dancing Washers for Whirlpool by VML México.
The Grand jury will now choose the final winners which will be announced Tuesday, September 2. It will include Bronze, Silver, Gold, and Grand Prix, along with the overall Network and Agency of the year winners.
Eleanor was chosen US Production Company of the Year by the Los Angeles Executive Jury. Regarding the award, Sophie Gold, Founder & President commented: “It’s an extraordinary honor for Eleanor to be named US Production Company of the Year by the Gerety Awards — especially by a jury that understands the nuance of great work and the power of perspective. We built Eleanor to challenge the norm, champion bold talent, and prove that taste is a strategy. This recognition affirms that our vision — and the brilliance of the directors we represent — is not just seen, it’s celebrated. Today, we feel like diamonds: forged under pressure, rare in our clarity, and built to last.”
Rewatch this year’s jury Insights with the New York and Los Angeles Jury on the Gerety website and the other Insights taking place this week.
See the full shortlist at www.geretyawards.com
