‘Viva o Sabor Outback’: brand launches institutional campaign that brings the table as the protagonist of the stories lived in the restaurant

What if the Outback table could talk? The main character in the brand’s new campaign has experienced a bit of everything: stories, encounters and, of course, many flavors! With a light, fun and exciting approach, the “Viva o Sabor Outback” campaign invites the public to see the restaurant from a new perspective: that of the table. Signed by Ampfy, the campaign is already on the air and marks a new moment in the brand’s communication, reinforcing Outback’s affective role in people’s lives.

“The table is the heart of the Outback experience! It’s where stories begin. Bringing this element as the protagonist of our new campaign was a creative way of showing how much we value the encounters that take place every day in our restaurants. We serve quality food, with a lot of bold flavor, and we want to create unforgettable moments for our customers,” says Raquel Paternesi, Senior Director of Marketing, Sales and Growth at Outback.

The action inaugurates a new phase in Outback’s communication in Brazil, which is experiencing a moment of renewal of its identity and brand experience. With lighter, more vibrant and sunnier visuals, the new identity brings a vision of Outback that is even more connected to the now. At the same time, this moment is a return to its roots, with a focus on the unique flavors and experiences that have won over the taste buds of Brazilians.

“There’s no one better than the Outback table to be our main character right now, after all, it’s a witness to everything incredible that happens there. Only she lives every chapter of these stories up close,” explains Fabio Guima, creative director at Ampfy.

The campaign will be broadcast on open and closed TV in selected locations, as well as on OOH (Out of Home) and in movie theaters in 43 locations. On social media, the campaign will be supported by digital influencers. The media strategy also includes insertions in Netflix programming. The ads will be available between May 12 and June 16.