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Vetor and Lobo Restructure Operations

Vetor in Brazil and Lobo in the United States are entering a new phase with an even more integrated operation, a new ownership structure, and an operational agreement

Roastbrief by Roastbrief
May 4, 2026
in Agency, People
Reading Time: 1 min read
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Vetor and Lobo Restructure Operations
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Leading the production companies are directors Mateus de Paula Santos—founder of Lobo with nearly 30 years at Vetor—and Gabriel Nóbrega, who has been with the company for almost 18 years. Executive producers Francisco Puech and Luis Ribeiro, both with over a decade of experience at Vetor and Lobo respectively, are now joining the ownership structure of both operations—international and domestic. “We are one company. Now we are even more aligned in decision-making and project development, directly connecting Brazil and the United States,” say Mateus and Gabriel.

To support the operation, the companies will now rely on the back office of Grupo Papaki, allowing the team to focus entirely on their core business: creativity, craft, and technology.

In the United States, Lobo is also expanding its creative front and taking on the representation of some directors from the Papaki group.

This move comes at a time of high demand for Brazilian talent, who continue to work on multiple projects currently in production and maintain a strong schedule throughout the year.

“The combination of an integrated operation, international presence, and a focus on delivery has been sustaining this accelerated pace and anticipating results,” add Francisco and Luis.

Tags: agencyLOBOpeopleVetor
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