VeSync, a leading producer of smart-home products, today announced that it has appointed Joybyte as the lead influencer-marketing agency for one of its consumer brands, Etekcity.
The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync. The agency has been working with VeSync on several brands in its consumer portfolio—namely Levoit, Cosori and Pawsync —since last July.
Etekcity’s line of smart-home consumer goods spans several categories: fitness and health (body weight scales and blood pressure monitors), kitchen (nutrition scales), personal care and travel (back massagers and luggage scales) and electrical (smart light bulbs, watches and infrared thermometers).
Joybyte will now handle influencer management—spanning influencer strategy, activation and promotions management—for Etekcity. This includes influencer discovery, outreach and activation, campaign and product-fulfillment management and performance insights.
“We’re very excited to expand our collaboration with VeSync,” said Joybyte founder Ben Gerster. “At Joybyte, we’ve seen and experienced firsthand how authentic conversations can help drive real results for marketers and meaningful connections with consumers. We look forward to using the power of influencer marketing to fuel even more growth and success behind Etekcity.”
Joybyte is a social influencer-marketing agency that is part of the TBA Worldwide independent collective of advertising agencies and specialty marketing firms.
