Verve Media, an integrated digital marketing agency, has won the video strategy and content creation mandate for Shriram General Insurance, one of India’s leading general insurance company.
As part of the mandate, Verve Media will lead the brand’s Instagram video strategy and content creation efforts, with a focus on building brand awareness and strengthening consumer engagement through platform-first storytelling. The engagement will involve developing a comprehensive video content roadmap designed to simplify insurance-related conversations and create meaningful connections with digital audiences.
Shriram General Insurance has established a strong presence in the Indian insurance sector through its wide range of general insurance offerings, serving individuals, businesses, and communities across the country. The brand continues to focus on making insurance more accessible and relevant for modern consumers through customer-centric solutions and innovation.
Through this partnership, Verve Media will leverage strategic storytelling, trend-led content formats, and audience insights to create engaging video content tailored for social media. The objective is to increase brand recall, drive awareness, and strengthen Shriram General Insurance’s digital presence among existing and prospective customers.
Mayur Gole, Co-Founder, Verve Media, said, “Insurance is a category where trust, awareness, and relevance play a critical role in consumer decision-making. Our focus will be on creating content that is engaging, easy to understand, and aligned with how audiences consume information today. We look forward to helping Shriram General Insurance build stronger connections with its audience through strategic video-led storytelling.”
Ms. Hunar Gujral, AGM, General Management at SGI said “Today’s consumers are discovering, learning, and engaging with brands on social media more than ever before. Through this partnership with Verve Media, we aim to create content that is insightful, relatable, and easy to engage with, helping audiences better understand insurance while building stronger connections with the Shriram General Insurance brand. Our focus is on delivering meaningful, platform-first content that resonates with consumers across every stage of their insurance journey.”
This mandate adds to Verve Media’s growing and diverse clientele, which includes brands such as Peak XV, Snitch, Sunteck Realty, Shell, Wipro, Rummy Circle, Infosys, Uber, Rentomojo, Property Pistol, Pragati Group, TEDx, UNDP, and NABARD, among others.
