In the fast-paced world of technology, where social networks and communication apps dominate the digital landscape, one segment of the population is often overlooked: seniors. However, in 2020, entrepreneurs Enric Duran and Fernando Dellepiane decided to change that by creating Vermut, a digital platform designed specifically for users over the age of 55. Since then, Vermut has experienced significant growth and already has more than 60,000 users in Spain. Recently, it has begun its international expansion with the launch of its operations in Argentina.
The essence of Vermut is more than just a social network; it is a digital space that offers users a variety of functions ranging from posting messages to participating in forums and organizing activities. This platform defines itself as “The digital space for people with life experience,” reflecting its focus on older users looking to stay active and socially connected online.
One of Vermut’s main objectives is to bridge the digital divide for those seniors who are not as familiar with technology. To achieve this, the platform offers an intuitive and friendly user experience, combined with specific features that cater to the needs and preferences of this demographic. In addition to standard social network functions, such as posting messages and photos, Vermut provides access to age-relevant content such as health and wellness resources.
What sets Vermut apart from other social networks is its focus on promoting active living and creating meaningful bonds between people through shared experiences. Users can explore a wide range of activities available on the platform, from walks and talks to courses and shows. The ability to filter activities by location and topic makes it easy to find events that match each user’s individual interests.
Although Vermut is free in its basic version, it offers subscription plans that expand the options for participation in activities and digital communication. These plans, which vary in price and benefits, allow users to access a greater number of events and premium features within the platform.
In addition, Vermut has a program for partners, who are individuals or entities that organize activities for the user community. Through this program, partners can promote their profiles and content, market in forums and chat groups, manage activity bookings and access support from the customer service team.
Security and privacy are fundamental aspects of Vermut. The platform verifies user profiles to avoid fake accounts and has moderation policies to remove inappropriate content. It also offers customer service to resolve any doubts or problems that users may have.
Backed by several venture capital funds, Vermut has established itself as an attractive option for seniors, who value its ease of use and the wide range of activities and social connections it offers. With its focus on an often overlooked segment of the digital world, Vermut is proving that age is not an impediment to enjoying the benefits of technology and online social interaction.
