HOBOKEN N.J., March 3, 2025 // Degree Deodorant announces its partnership with USC Women’s Basketball sensation, JuJu Watkins, to launch its new Whole Body Deodorant line available at Walmart stores nationwide. This March Madness®, Walmart shoppers can experience all-day freshness from tip-off to buzzer and beyond, all for under $10. Plus, Degree is giving fans a chance to win tickets to the Women’s or Men’s Final Four® games and more through a social sweepstakes, running now through March 30. Runner-up prizes will be announced on March 31.
Degree’s Whole-Body Deodorant redefines freshness with nonstop odor protection for all over your body—because staying fresh shouldn’t stop at your underarms. As the player to watch this season in college basketball, JuJu Watkins knows what it takes to perform under pressure. When JuJu turns up the effort, Degree turns on the odor protection, keeping her fresh and confident through every sprint, shot, and celebration.
“As a college athlete, I’m constantly on the move – running from class to practice, reviewing game tapes, and spending time with my team. With the long days and intense workouts, stress and sweat are just part of the game, and I need a deodorant that can keep up,” says Watkins. “Degree’s Whole Body Deodorant is a game-changer for me. A few quick sprays in between classes, before team meetings, or after practice, and I’m fresh all over and ready to go.”
To launch the campaign, JuJu surprised fans at her local Walmart in SoCal by showing up to shop for her favorite new Whole Body Deo from Degree, encouraging them to buy the product and enter the brand’s sweepstakes, and even showed off her hoops skills – not something you usually see in the deodorant aisle. The campaign video underscores Degree’s commitment to innovation and its role as an official NCAA® corporate partner, while offering consumers a peek into JuJu’s dynamic personality and lighthearted sense of humor ahead of the Madness – an opportunity that still feels new in the world of college NIL.
“We’re beyond excited to introduce Degree’s Whole Body Deodorant. We heard from our users that body odor can be a real set back when it comes to confidence, so we set out to create a solution that empowers everyone to live boldly, with the reassurance that Degree has their back…and pits, feet, thighs, and more,” said Chris Symmes, Head of Marketing for Degree. “Partnering with JuJu Watkins, an athlete who embodies unstoppable confidence and determination, makes this launch even more powerful. Together, we’re inspiring people to stay fresh and give them the confidence they need to show up without BO getting in the way.” Finally, a Whole Body Deodorant for under $10! Fans can grab Degree’s new Whole Body Deodorant at Walmart – post on social and tag @degree and then head to DegreeDeodorant.com/MarchMadness for a chance to win tickets to the NCAA® Women’s or Men’s Final Four® games and more now through March 30th. Don’t miss your shot—enter HERE before the buzzer sounds!
*No purchase necessary to enter promotion. Open to 50 US & DC, 18+. Starts 3/3/2025 at 9:00 a.m. ET and ends 3/30/2025 at 11:59 p.m. ET. For Official Rules and odds, visit DegreeDeodorant.com/MarchMadness. Void where prohibited. Sponsored by Conopco, Inc., d/b/a Unilever.
