Join us for the fourth episode of WARC’s Marketing Truths series, where we delve into Marketing Truth #4: Maximizing Reach for Maximum Impact. In this insightful episode, Ann Marie Kerwin, Americas Editor at WARC, and Ilana Wiles, Director of Strategic Media Planning at Ally Financial, explore the intricate process of planning a media campaign that strikes the perfect balance between brand-building and activation.
In today’s dynamic marketing landscape, where traditional channels are evolving and new touch points emerge incessantly, achieving optimal reach is paramount for driving impactful campaigns. Research from NCSolutions underscores the significance of targeting, reach, and recency, attributing them to a substantial 30% of advertising’s contribution to incremental sales.
However, navigating this fragmented media terrain poses a formidable challenge. How can marketers effectively navigate this complex ecosystem to ensure their campaigns resonate with their target audience? How can they strike the delicate balance between brand-building initiatives and activation strategies?
Join us as we unravel the strategies and insights that pave the way for successful media campaigns. Gain valuable insights from industry experts as they share actionable tips and best practices for maximizing reach and achieving lasting impact.
Don’t miss out on this enlightening discussion. Tune in to the fourth episode of WARC’s Marketing Truths series to gain a deeper understanding of how to craft media campaigns that captivate audiences and drive meaningful results.
Listen here.