Enigma, one of Australia’s largest independent agencies, has secured the full-service advertising account for the University of the Sunshine Coast (USC) including strategy, creative, production and media, following a competitive tender process.
As one of Australia’s youngest and most progressive universities, USC has looked to Enigma to shake up the competitive landscape and help grow the brand as it continues to expand across a network of five campuses in South-East Queensland.
The account will be managed by Enigma’s fast-growing Brisbane office with support from the strategic and creative engine rooms in Sydney and Newcastle.
The University of the Sunshine Coast director of marketing and communications, Justin Laing, said he was excited about the alignment in values and vision between USC and Enigma: “Enigma are on a similar growth trajectory to USC and we can’t wait to work with them to share our story and promote the opportunities we offer communities across our regions.”
Enigma media managing director, Justin Ladmore said the team were thrilled to be partnering with a true Queensland success story: “We are super excited to work with the team at USC. They have a similar culture to us and are just as ambitious. We can’t wait to get started and apply our media smarts, performance expertise and unleash the full power of our full-service media and creative expertise to help achieve their ambitious goals in a highly competitive market.”
Says Leisa Cameron (pictured below), managing director, Enigma Brisbane: “It’s been a goal for our team to partner with a challenger brand like USC and when the tender hit the market, we were ready to jump. We’ll be applying our decades of experience in the higher education sector and taking a refreshed brand to market and rolling out creative campaigns for Open Days and student recruitment for 2023 enrolments.”
The appointment is effective immediately.
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