BENGALURU, INDIA — United Breweries, the country’s largest beer manufacturer and part of the Amsterdam-based HEINEKEN group, today announced the launch of Heineken Silver. Heineken Silver is brewed by seasoned master brewers using natural ingredients, including Heineken’s famous A-yeast and quality pure malt.
“Guided by our purpose of brewing the joy of true togetherness to inspire a better world, we are always looking to bring products to the market that match the needs of our consumers and keep up with ever-changing taste preferences across generations,” said Rishi Pardal, Managing Director, United Breweries Limited.
“We see modern consumers seeking beverages that are light, easy to drink, and fit in well with their social occasions and Heineken Silver is perfectly designed for these moments. We are confident that the smooth and refreshing HeinekenSilver will herald a new era of premiumization in the Indian beer market.”
Heineken Silver is available in both on- and off-trade retail channels in Bengaluru.