Tuesday, May 13, 2025
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Unilever to stop marketing food and drink to under-16s by 2023

Roastbrief by Roastbrief
July 28, 2022
in Brands
Reading Time: 3 mins read
A A
Unilever to stop marketing food and drink to under-16s by 2023
Share on FacebookShare on Twitter

Unilever-owned brands including Ben & Jerry’s and Magnum will no longer target children or gather their data in any of its markets.

Unilever is to stop marketing food and beverages to children under-16 across all of its media channels globally, choosing to “raise the bar” on existing restrictions.

As part of its “enhanced” principles, the FMCG giant will also stop collecting or storing data on anyone under-16.

The new rules will apply across both traditional media and social media. Unilever will no longer use influencers or celebrities who are under-16 or primarily appeal to young people in that age group, and says it will work to limit the appeal of its influencer content to children.

Unilever will also refrain from promoting its brands or products in schools, unless specifically requested to participate in educational campaigns.

The FMCG company owns food and refreshment brands including Ben & Jerry’s, Magnum and Wall’s. In January, Unilever announced it was spinning off these ice cream brands into a separate category as it restructured its business around five pillars, which also include beauty and wellbeing, personal care, home care and nutrition.

Its other food brands, such as Marmite and Hellmann’s, now fall into the nutrition category.

These brands will have until January 2023 to comply with these new principles.

Currently, in most countries in the world, the food and beverage industry restricts marketing to children under 13 years old.

However, according to Unilever’s president of ice cream Matt Close, the business believes it is “important to raise the bar” on responsible marketing, as it recognises “the power” that social media and influencer marketing can have on children’s choices.

“By making these changes, our goal is to continue to reduce children’s exposure to advertising from the food and beverage industry, and instead support parents to select appropriate treats, to be enjoyed from time to time,” he says.

In some countries, such as the UK and Portugal, these principles are already partially met, fully met or exceeded through its compliance with existing laws and regulations.

In the UK, foods or beverages that are high in fat, salt or sugar (HFSS) are not allowed to be marketed in a way that is directed at under-16s. The UK government is introducing laws that will see a complete ban on the marketing of HFSS food and drink on digital channels and on TV before 9pm. These new laws will come into effect at the end of this year.

Unilever claims it became one of the first companies to apply specific restrictions to marketing food and beverages to children in 2003. In 2020, the business updated its restrictions by ending marketing of the category to children under the age of 12 in traditional media, and under the age of 13 via social media channels.

Over the last year, Unilever has divested some parts of its food and drinks business. In November last year it sold its tea business, which included brands like Lipton and Tazo. In January, CEO Alan Jope said the company was considering divesting some other parts of its food and drink business that are experiencing slower growth.

By Niamh Carroll

ShareTweetPin
Previous Post

Gerety Talks with Khensani Nobanda

Next Post

AB InBev restructures with new CMO to report into chief growth officer

Related

Students in 26 Countries Win In 2025 Young Ones Awards
Awards and Events

Students in 26 Countries Win In 2025 Young Ones Awards

May 12, 2025
Bastion Acquires Leading Corporate Affairs Firm Daymark
Agency

Bastion Acquires Leading Corporate Affairs Firm Daymark

May 12, 2025
Make-A-Wish Aotearoa launches ‘The Waiting Room’ via Chemistry
Agency

Make-A-Wish Aotearoa launches ‘The Waiting Room’ via Chemistry

May 12, 2025
Director Shiraz Joins Lord Danger
Agency

Director Shiraz Joins Lord Danger

May 12, 2025
Women’s Super League Football Rebrand from Anomaly
Brands

Women’s Super League Football Rebrand from Anomaly

May 12, 2025
Reverie Content Welcomes the Director Brothers
Agency

Reverie Content Welcomes the Director Brothers

May 12, 2025
Next Post
AB InBev restructures with new CMO to report into chief growth officer

AB InBev restructures with new CMO to report into chief growth officer

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.