LONDON, UK: Unfinished has been appointed media agency of record for Entertainment Film Distributors (EFD), taking responsibility for media planning and buying across both the UK and Ireland.
Unfinished was awarded the £10 million account due to its specialist expertise in film and entertainment marketing. The appointment marks a significant win for Unfinished and further strengthens its credentials in the entertainment sector.
Entertainment Film Distributors Ltd is one of the leading distributors of independent film in the UK and Ireland, and over the last 50 years has released numerous box-office hits from The Lord of the Rings Trilogy to The Inbetweeners. Unfinished’s work for the distributor is already live, supporting major releases including Marty Supreme, The Magic Faraway Tree and The Drama. The agency will work closely with EFD across their upcoming slate to deliver smart, innovative media strategies to maximise both cultural and commercial impact.
EFD’s previous media agency was Mindshare.
Nigel Green, Managing Director of Entertainment Film Distributors, said:
“Unfinished demonstrated a deep understanding of the film marketplace and the nuances of releasing independent cinema in a highly competitive environment. We’re excited to renew our relationship with Oli Cooper, who we worked with so successfully a number of years ago on The Inbetweeners Movies, Sex and the City, the St Trinian’s films, and the original Final Destination.
Oli Cooper, Co-CEO of Unfinished, added:
“EFD is an iconic name in independent film distribution, with an extraordinary legacy and an ambitious slate ahead. Being entrusted with this account is a huge vote of confidence in our team and our entertainment expertise. We’re looking forward to helping EFD’s films find and engage audiences at scale.”
