21 April 2026: Social-first agency, Uncovered, today announces the appointment of Katie Fieldman as Director of Influence. Katie will lead the agency’s Influence Division, a new directive to bolster Uncovered’s coveted creator offering for clients.
The hire marks a new phase of growth for the social agency. Led by Katie, the expanded creator offering, Uncovered Influence, will focus on delivering both strategic and executional capabilities across the creator and influencer ecosystem — as a standalone offering and fully integrated across social strategy and media optimisation. Katie will report into Nina Landale, Uncovered’s Head of Strategy.
Katie was previously a Client Partner for Social and Influence at Coolr, where she worked on notable accounts including Samsung, Compare the Market, Deliveroo, Sky, Disney, and Nespresso. Before that, Katie was an Influencer Consultant at The Romans, and Director of Social and Influencer at DDA Global.
The launch of the Influence Division comes after the agency’s headcount increased by more than 50% last year, alongside notable new client wins including McVitie’s owner pladis, Tesco, and Nationwide.
Nina Landale, Head of Strategy, said: “We are so happy to have Katie as our new Director of Influence. With more opportunity than ever to drive real impact through genuine creator partnerships, we have big ambitions for Uncovered’s Influence function and the role it plays across the agency.
“Katie’s depth of experience in influencer marketing, combined with her strategic outlook and proven ability to build high-performing creator campaigns, makes her the perfect partner to help us elevate, scale and future‑proof this new offering.”
Katie Fieldman, Director of Influence, adds: “I’m beyond excited to be working with this amazing team. Their vision, energy and values are unmatched. Spearheading the Influence Division is an exciting opportunity to drive more creator-powered success for Uncovered’s growing roster of top-notch clients. I can’t wait to get started.”
