Uber Eats has just released the latest instalment of their ‘Get Almost, Almost Anything’ campaign, via Special. To demonstrate the delivery service’s impressively wide selection, Uber Eats didn’t just put out new posters, it bagged up other brands’ ads with a series of special out-of-home builds, produced with JC Decaux and EssenceMediacom, that were impossible to ignore.
It all started with a simple observation that almost, almost every outdoor ad you pass is an ad for something you can get on Uber Eats. Add a bag to those ads and they become an iconic, playful reminder of that enormous offering.
The bagged up ads are running in high traffic areas in Sydney and Brisbane from the 1st of June to 30th of June.
