Uber has been announced as the new media partner for London Gatwick, the UK’s second busiest airport. This partnership introduces a blend of creative branding, practical enhancements, and improved passenger experiences, making travel from London Gatwick more convenient than ever.
Renowned for its on-demand ride services, Uber is leveraging this collaboration to emphasize its role in multi-modal travel. With ride-hailing, train, and coach options available in the Uber app, the partnership aims to assure passengers that, wherever they’re headed, with Uber, “you’re almost there.”
Practical Enhancements for Travellers
The collaboration includes upgrades to streamline the passenger journey, such as clearer wayfinding from baggage collection to Uber pickup points, which have been relocated to more convenient locations. These improvements are designed to make transitioning from the airport to onward travel as effortless as possible.
Maya Gallego Spiers, Head of Marketing at Uber UK, explained:
“At airports, travellers want to reach their final destination as effortlessly as possible. Our campaign shows them just how close they are, reminding everyone that with Uber, you’re almost there.”
Capturing Traveller Aspirations
Photographed by Nick Meek, the campaign features relatable and emotional scenarios that resonate with London Gatwick’s diverse passenger base. From attending a wedding abroad to exploring cultural landmarks or reuniting with beloved pets, the posters use a mix of humor and sentiment to highlight the aspirations of travelers and Uber’s role in helping them reach their destinations.
Martin Rose, Executive Creative Director at Mother, shared:
“We aimed to connect Uber with London Gatwick’s broad passenger base, and across the airport, in literally thousands of places, there are messages designed to generate a smile. By elevating Uber’s iconic journey line, as seen by millions every day using the app, we’re graphically showing travellers they’re almost at their destination.”
A Bold Presence at London Gatwick
As part of the partnership, Uber has unveiled over 2,500 branded assets across London Gatwick, designed by the creative agency Mother. Featuring striking visuals and Uber’s signature journey line, these elements visually emphasize how close passengers are to their destination with Uber. The campaign will remain a permanent feature at London Gatwick until late 2027.
This partnership not only reinforces Uber’s commitment to enhancing the airport experience but also highlights its role as a trusted companion for seamless travel solutions.
