Wednesday, January 21, 2026
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Twitter throws senior executives out the window

Roastbrief by Roastbrief
July 28, 2022
in Digital
Reading Time: 3 mins read
A A
Twitter throws senior executives out the window
Share on FacebookShare on Twitter

Twitter has been firing senior executives and paused hiring as doubts are raised over whether billionaire Elon Musk will complete his $US44 billion takeover of the social media platform.

General manager of consumer, Kayvon Beykpour, a co-founder of the live-streaming app Periscope, got the news while on paternity leave.

In a series of tweets, Beykpour confirmed that CEO Parag Agrawal “asked me to leave” after seven years.

Apparently Agrawal wants to “take the team in a different direction”.

Beykpour: “The truth is that this isn’t how and when I imagined leaving Twitter, and this wasn’t my decision. 

“While I’m disappointed, I take solace in a few things: I am INSANELY proud of what our collective team achieved over the last few years, and my own contribution to this journey.

Bruce Falck, revenue and product lead, was also sacked: ““I dedicate this Tweet to those engineers and thank you ALL for the opportunity to serve alongside you. It’s been awesome. There is a lot more to do so get back to work, I can’t wait to see what you build.”

In the meantime, Musk has put the deal on hold while he reviews Twitter’s ratio of bots to real accounts,

Musk: “Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of users.”

Twitter had estimated spam accounts make up fewer than 5% of the 229 million   daily active users.

Later, Musk tweeted: “The bots are angry at being counted.”

Why the sackings of senior executives at this time?

Agrawal tweeted: “We announced changes to our leadership team and operations yesterday. Changes impacting people are always hard. And some have been asking why a “lame-duck” CEO would make these changes if we’re getting acquired anyway. The short answer is very simple:

“While I expect the deal to close, we need to be prepared for all scenarios and always do what’s right for Twitter. I’m accountable for leading and operating Twitter, and our job is to build a stronger Twitter every day.

No one at Twitter is working just to keep the lights on. We take pride in our work. Regardless of the company’s future ownership, we’re here improving Twitter as a product and business for customers, partners, shareholders, and all of you.

“People have also asked: why manage costs now vs after close? Our industry is in a very challenging macro environment – right now. I won’t use the deal as an excuse to avoid making important decisions for the health of the company, nor will any leader at Twitter.”

By Chris Pash

ShareTweetPin
Previous Post

HERO LAUNCHES ‘THE HOME AND AWAY HIJACK’ ON 7NEWS SKIN CANCER DOCUMENTARY

Next Post

Commercial radio ad revenue up 8.8% in April

Related

SlimFast Taps Bayonet and Chop Shop for Latest Campaign
Brands

SlimFast Taps Bayonet and Chop Shop for Latest Campaign

January 20, 2026
Gravy Films Signs Director Victoria Rivera
Agency

Gravy Films Signs Director Victoria Rivera

January 20, 2026
SXSW Announces Third Round of Keynotes Speakers and Featured Sessions for the 2026
Awards and Events

SXSW Announces Third Round of Keynotes Speakers and Featured Sessions for the 2026

January 20, 2026
Thinkingbox Names Alyssa Belova Partner
Agency

Thinkingbox Names Alyssa Belova Partner

January 20, 2026
BritBox Launches Refreshed Brand Logo and New Motion and Sonic Branding Designed By Sibling Rivalry
Brands

BritBox Launches Refreshed Brand Logo and New Motion and Sonic Branding Designed By Sibling Rivalry

January 20, 2026
WeVets launches its first institutional campaign
Brands

WeVets launches its first institutional campaign

January 20, 2026
Next Post
Commercial radio ad revenue up 8.8% in April

Commercial radio ad revenue up 8.8% in April

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.