Over the past few years Twitter users have been utilizing the social media platform to type their dreams into existence, so to speak, with the tech giant revealing that posts about ‘manifestations’ have reached an all-time high, amassing over 59m tweets.
Capitalizing on this trend, Twitter has launched a huge out-of-home (OOH) campaign across eight North American cities including New York, LA, Houston, Chicago and Toronto that feature historic tweets from celebrities including Megan Thee Stallion, Niall Horan and Demi Lovato.
Each of the superstars featured have all, at some point, tweeted their hopes, dreams and ambitions out to the world and then had them come true.
“Twitter has the power to manifest people’s dreams,” said Beverly Jackson, vice-president, global brand and consumer marketing at Twitter.
“Tweeting your vision into existence and having the world witness the evolution of your manifestation is both an empowering and fulfilling experience. This campaign serves as a reminder of the importance of believing in yourself and that a single whispered tweet can come roaring into reality.”
In further support of the drive, on-air personality and entertainment journalist Gia Peppers will be hosting a Spaces conversation today at 3pm ET to discuss the fun campaign.
By Amy Houston