Tru Fru is teaming up with TV personality and actor Miguel Harichi for a playful, myth-inspired campaign to celebrate the launch of their brand-new Greek Yogurt product.
The content follows Miguel and his partner as they explore a “Nectar of the Gods” museum exhibit, only to leave confused and on a mission to find the real thing. What unfolds is a tongue-in-cheek quest to retrieve the nectar, prove his worth, and escape unseen, ultimately leading him to the freezer aisle, where Tru Fru’s new Greek Yogurt product is revealed as the true “nectar of the gods.”
Tru Fru is bringing a fresh twist to the frozen aisle with its new Greek Yogurt treats. Made with farm-fresh fruit that’s flash frozen to lock in flavor and nutrients, each bite is layered with creamy Greek yogurt and white chocolate, and crunchy granola blended in for the ultimate frozen yogurt-covered fruit experience.
The new line includes:
- Frozen Strawberries – Greek Yogurt, White Chocolate & Granola
- Frozen Raspberries – Greek Yogurt, White Chocolate & Granola
- Frozen Bananas – Greek Yogurt, White Chocolate & Granola
