The campaign was created with TBWA\Istanbul and aims to support stray dogs in collaboration with The Rescue House Charity (Kurtaran Ev Derneği).
MINI PATİ highlights MINI Türkiye’s innovative approach to supporting stray dogs in collaboration with The Rescue House Charity (Kurtaran Ev Derneği).
Through the MINI PATİ project, MINI Türkiye leverages the advanced digital OLED screens in the new MINI Family cars to make a difference. Utilizing the “personal mode” feature, photos of dogs awaiting adoption are displayed on screens at MINI Türkiye Authorized Dealers, transforming these screens into creative platforms for promoting pet adoption.
Additionally, these photos are shared on MINI Türkiye’s digital channels, directing users to The Rescue House’s adoption page, creating a seamless connection between potential adopters and animals in need.
