Bangkok, Thailand (7 January 2026) — Tra Mongkut Fertilizer, one of Thailand’s leading names in plant nutrition, has officially launched “Soil Stay” in collaboration with VML — a global brand experience agency known for its expertise in creativity, technology, and data-driven marketing. This first-of-its-kind B2B farm-stay program is designed to help Thai farmers rest, learn, and rejuvenate their land. By harnessing the power of soil data and innovative brand experiences, the campaign empowers farmers to unlock the true potential of their soil while redefining sustainable agriculture in Thailand.
Thailand is home to more than 13 million farmers, many of whom work the land every day with little time to rest or upskill. Despite being the backbone of the nation, many farmers lack access to soil knowledge, resulting in overworked land, reduced soil quality, and lower yields.
Tra Mongkut Fertilizer aims to change that.
For over a decade, the company has been building Thailand’s largest soil database, capturing over 300 soil types nationwide. Alongside this, Tra Mongkut developed Model Farms, each tailored to specific soil conditions to test and refine the best farming techniques.
Today, for the first time, this knowledge is being opened directly to farmers
Introducing Soil Stay: A Soil-Based Farm-Stay Experience for Thai Farmers
Soil Stay works like an agri-tourism version of Airbnb — but instead of money, We collect soil samples from farmers.
Using the sample, Tra Mongkut analyzes the soil type and matches each farmer with a model farm that shares the same soil profile but demonstrates higher productivity and better farming practices. During their stay, farmers can:
- Rest during the off-harvest season
- Learn proven farming methods tailored to their exact soil type
- Return home ready to improve productivity immediately
The program seamlessly blends soil science, data technology, agricultural education, and experiential tourism to address soil degradation and enhance long-term farmers’ well-being.
Strong Recognition and Early Impact
The Soil Stay program was recently showcased at the Thailand Sustainability Expo 2025, receiving strong support from government agencies, agricultural organizations, and sustainability advocates.
More than 10,000 farmers have already registered for the next phase of the program — marking a major milestone in data-driven, farmer-centric innovation.
A Commitment to Sustainable Thai Agriculture
“Our goal is simple: to help Thai farmers farm smarter, not harder,” said Duanghatai Kassuwan, General Marketing Manager for Tra Mongkut Fertilizer. “Sustainable agriculture begins with understanding your soil — and with giving farmers the knowledge, rest, and support they deserve.”
About Tra Mongkut Fertilizer
Tra Mongkut Fertilizer is a trusted leader in Thailand’s agricultural sector with over 10 years of soil research and development. The brand is committed to improving farming productivity, sustainable soil management, and the long-term well-being of Thai farmers.
