In the spirit of the festive season, Toyota has launched a series of touching holiday campaigns that celebrate the joy of giving and togetherness. Debuting during primetime holiday specials, these ads bring to life heartfelt moments of connection, kindness, and family, while highlighting Toyota’s commitment to community values.
A Dual Celebration on NBC and Telemundo
Toyota premiered two distinct holiday campaigns, each tailored to resonate with diverse audiences:
- “Real Reward” – Developed by Saatchi & Saatchi and directed by Dorian & Daniel of Reset Content, this spot aired during NBC’s Christmas in Rockefeller Center.
- “Naughty List” – Created by Conill and directed by Fredrik Bond, this bilingual ad debuted during Telemundo’s first-ever Spanish-language broadcast of the iconic tree-lighting ceremony, Navidades en Rockefeller Center.
Toyota made history by becoming the presenting sponsor of Telemundo’s inaugural Spanish-language broadcast, bringing a cherished holiday tradition to Hispanic audiences for the first time.
“Real Reward” – A Tale of Kindness
“Real Reward” tells the touching story of a young couple who reunite a lost dog with its family on Christmas Eve. While driving their all-new 2025 Toyota Tacoma, the couple spots the dog from a flyer offering a cash reward. Instead of accepting the money, they find fulfillment in the joy and relief of the family, especially the young girl reunited with her beloved pet.
The campaign highlights the power of small acts of kindness, perfectly aligning with Toyota’s holiday message.
“Naughty List” – Playful Family Bonding
“Naughty List,” Toyota’s Hispanic-focused campaign, captures the humorous yet heartwarming bond between a father and his mischievous son. Set against the backdrop of their 2024 Toyota Tundra, the pair navigates playful antics to stay off Santa’s naughty list. The ad beautifully showcases family togetherness and holiday mischief, resonating with audiences who cherish shared holiday traditions.
Supporting Animal Welfare with Best Friends Animal Society
Beyond its advertising campaigns, Toyota is partnering with Best Friends Animal Society to support their mission of finding homes for shelter animals. Toyota’s donation will aid the organization and its network of rescue partners in providing loving homes for dogs and cats nationwide. Viewers are encouraged to learn more, adopt, or foster a pet by visiting bestfriends.org.
Expansive Campaign Reach
Both “Real Reward” and “Naughty List” are part of a comprehensive media strategy:
- “Real Reward” will air on high-profile NBC programs, including TODAY and Sunday Night Football, with additional placements on cable networks like Freeform and Hallmark.
- “Naughty List” will appear on Telemundo, Univision, and other Hispanic-focused networks, along with digital sponsorships on platforms like Hulu, ViX, and YouTube.
Toyotathon and Festive Savings
As part of its holiday efforts, Toyota continues its Toyotathon December Sales Event, offering special incentives through January 6, 2025, inviting customers to join the celebration by exploring its latest lineup.
Toyota’s holiday campaigns embody the true spirit of the season—kindness, family, and connection—while making a meaningful impact through creative storytelling and community partnerships.
