Toyota has teamed up with Saatchi & Saatchi and multi-platinum artist Sisqó to reimagine his legendary hit “Thong Song” as a parody track for Toyotathon, debuting alongside a music video. A long-standing holiday tradition, Toyotathon is Toyota’s annual year-end sales event. The new track, titled “Thon Song,” is a high-energy, comedic reinvention designed to serve as the official anthem of Toyotathon Season—delivering a nostalgic surprise fans didn’t know they were waiting for.
The project transforms Sisqó’s iconic song into a pop-culture moment infused with NFL momentum and holiday cheer, aiming to bring humor and energy to customers throughout the season.
A national teaser will air on Christmas Day in a new 15-second spot, “Everywhere Remix,” during Netflix’s NFL coverage. The spot offers audiences their first taste of the track, closing with a playful nod to the reworked hook: “Toyotathon-thon-thon-thon-thon…”.
“Fans have transformed Toyotathon into a true pop-culture phenomenon,” said Dedra DeLilli, vice president of marketing communications at Toyota Motor North America. “From memes and merch to social buzz and a full-fledged NFL ‘carspiracy,’ the celebration has grown far beyond a year-end sales event. By collaborating with Sisqó to reinvent his iconic hit, we’re tapping into something fans already love—while adding a playful twist to keep the Toyotathon magic going.”
