Toyota powers new music community across Asia with ‘Move Your World Beat’ from VIRTUE Asia

Singapore – 11 August 2026:Toyota Motor Asia has launched Move Your World Beat, a new culture initiative, developed in collaboration with VIRTUE Asia, that extends the Move Your World brand platform with a regional celebration of musical creativity.

Building on Move Your World’s belief in progress and empowerment, Move Your World Beat carries that vision forward, from celebrating movement to inspiring collective progress through the universal language of music, bridging heritage and innovation.

More than a campaign, Move Your World Beat is a living platform, one where Toyota builds the stage and lets Asia’s creators lead. This is where music becomes the medium, and the communities behind it become the message.

At its heart, Move Your World Beat brings together Asia’s established creatives and emerging artists to collaborate, experiment and empower the next generation to express their culture through contemporary music.

Move Your World Beat has launched through a TikTok-led creator programme and brings together a broad group of artists including Malaysia’s multi-instrumentalist and DJ Belle Sisoski, Pakistan’s musician and ethnomusicologist Natasha Noorani, Philippines’s Miguel Benjamin and Paolo Benjamin from indie folk pop band Ben&Ben, Singaporean indie singer-songwriter and producer Shye, Thai-Italian singer-songwriter Valentina Ploy, and Vietnam’s music producer and DJ 2pillz.

Tasked to produce original music using the sounds of a Toyota, from subtle clicks and ambient hums to engineered tones, the sounds are reimagined through each artist’s unique style. By transforming the functional sounds of a vehicle into creative expression it highlights the idea that movement is not just physical, but cultural and emotional. Each track becomes a reflection of both individual artistry and common identity, contributing to a larger body of work that celebrates Asia’s diversity while uniting it through music.

Move Your World Beat then extends to the production and launch of a regional collective beat, where the musical talents of the artists from six countries come together for a regional collaboration that resonates across Asia, to be released later this year.

Jonathan Tan, account director at VIRTUE Asia, said: “By leveraging TikTok and engaging musical creators, Move Your World Beat is a brand platform built for cultural participation and collaboration that enables Toyota to connect with the region’s large youth population, while giving back to the community in meaningful ways. Instead of speaking at audiences, we’re creating a system where culture is co-created to build a living cultural ecosystem that evolves through shared ownership.”

Jaja Ishibashi, general manager at Toyota Motor Asia added: “At its heart, Move Your World is about Toyota’s commitment to the communities in Asia, the freedom to move, and the thrill and joy of moving forward together. With Move Your World Beats, we bring that same spirit to music, a universal language that unites our communities and moves us all a little closer. By supporting creators and bringing different voices together, we hope to inspire new forms of expression and show that when we move together, we can create something greater than any one of us could achieve alone.”

Malaysia / Belle Sisoski

IG: https://www.instagram.com/p/DakvcZhSpI8/

TT: https://www.tiktok.com/@bellesisoski/video/7660517339858750741

Philippines / Miguel & Paolo Benjamin

IG: https://www.instagram.com/p/DakX7gUSKwA/

TT: https://www.tiktok.com/@paolobenjamin_/video/7660471219497602325

Singapore / Shye

IG: https://www.instagram.com/p/DWi4PQnkyDJ/

TT: https://www.tiktok.com/@shye.mp3/video/7623361603173502229

Vietnam / 2pillz

IG: https://www.instagram.com/p/DWjLiNlgb1c/

TT: https://www.tiktok.com/@pillzcasso/video/7623404457442807060