Toyota and Great Guns ‘Move Your World’ in Sleek New Campaign

Directed by Bruce St. Clair, the spot was shot in Bangkok by Great Guns Asia

Toyota has partnered up with Ogilvy Singapore and Great Guns Asia to deliver its latest slick campaign, ‘Move Your World’. Created by Ogilvy Singapore’s CCO Nicolas Courant, CD Paul Kemp, and associate creative director Ginny Lim, the spot was shot in Bangkok and directed by Great Guns’ Bruce St. Clair. 

Weaving through the crowds of a bustling city, the camera follows three pedestrians as they encounter various obstacles on their journey. Whether they’re walking or jogging, looking up or down at their phone, they easily navigate whatever they find in front of them with seamless precision – ultimately mirroring the movements of the spot’s star, the Toyota Vios.

Working from the concept of ‘weaving through life’, Bruce immediately envisioned pedestrians avoiding each other, dodging collisions, running backwards, and other movements that would reflect the Vios’ capabilities. Realising the opportunity to create these quirky, surreal moments in real life environments, the team worked with a trio of models and a choreographer to craft the sleek performances. 

Bruce St. Clair comments: “This was a really fun brief to work from, as we looked to balance the quirky choreography with Toyota’s overall aesthetic. The concept of the spot could really be transposed anywhere, so it was really a case of balancing this real-life environment with the more surreal elements. Then we just had to make sure we dodged the tropical rain happening across Bangkok!”

BRAND

BRAND: TOYOTA MOTORS ASIA PACIFIC

GENERAL MANAGER: Jaja Ishibashi

MANAGER: Kenix Loh

SENIOR MARKETING SPECIALIST: Eri Kojima

AGENCY

AGENCY: OGILVY SINGAPORE

CHIEF CREATIVE OFFICER: Nicolas Courant

CREATIVE DIRECTOR: Paul Kemp

ASSOCIATE CREATIVE DIRECTOR: Ginny Lim

EXECUTIVE GROUP DIRECTOR: Chelsea Radford

GROUP ACCOUNT DIRECTOR: Sze Jie Tio

ACCOUNT DIRECTOR: Charmaine Lim

EXECUTIVE DESIGN DIRECTOR: Eric Yeo

PRODUCTION AGENCY

PRODUCTION AGENCY: HOGARTH SINGAPORE

REGIONAL HEAD OF MOVING IMAGES: Jacinta Loo

HEAD OF MOVING IMAGES: Fabian Sommer

PRODUCTION COMPANY

PRODUCTION COMPANY: GREAT GUNS

DIRECTOR: Bruce St. Clair

DOP: Román M. De Bujo

CEO/EP: Laura Gregory

EP: Lucien Tyssendier

1ST AD: Khun Mhong

ART DIRECTOR: Khun Gahn

POST PRODUCTION

VFX & DESIGN: Heckler SG

PRODUCER HECKLER: Xin Zheng

COLOURIST HECKLER: Caleb de Leon

MUSIC COMPOSER: 2AM Music

SOUND DESIGN AND MIX: 2AM Music