Tourism NT has launched an exciting new campaign, developed by kwpx, encouraging Australians to visit the Northern Territory during the spring shoulder season. The campaign invites travelers to experience an early taste of summer, highlighting how the NT’s vibrant spring season enhances the region’s adventure, natural beauty, and cultural experiences.
The “Turn Up” campaign emphasizes the advantages of traveling during this period, including fewer crowds and special deals. It showcases how spring amplifies the NT’s weather, colors, and overall experiences.


To make the most of this opportunity, Tourism NT has teamed up with top travel retailers and partners such as Jetstar, Virgin, Webjet, Tripadvisor/Viator, NT Now/Holidays of Australia, and local tourism operators to offer enticing discounts.
Travelers can access these exclusive spring deals through the campaign’s partners for trips scheduled between August 1, 2024, and November 30, 2024.
The campaign will roll out with a comprehensive media strategy that includes TV ads, outdoor placements, social media promotions, news partnerships, and digital media buys. It will also feature an integrated PR and organic social media approach to maximize reach and engagement.
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