NEW YORK, NY (February 12, 2025) – In a landscape where the intersection of creativity and technology demands new approaches, four industry veterans have joined forces to introduce Supergood, a full-service creative agency built to tackle modern marketing challenges with unprecedented speed and impact. Through its unique combination of human talent and patent-pending AI platform, Supergood delivers results that are twice as effective in half the time when compared to traditional agencies.
Industry leaders Mike Barrett, John Elder, and Bob Winter, together with their newest partner Ray Kang, collectively announce Supergood as a breakthrough moment in modern advertising. Newly appointed Chief Growth Officer Ray Kang, collaborating with CCO Bob Winter, has developed a distinctive brand identity that embraces human-centric design and creative imperfection.
“We wanted our identity to reflect what makes us unique – the beautiful collision of human ingenuity and technological capability,” says Kang, who comes to Supergood following a remarkable run at Mojo Supermarket, where he achieved a 92% pitch win rate with 55% year-over-year revenue growth.
This commitment to humanity in advertising has led to a dynamic partnership with Market Studios, the LA-based lifestyle brand known for turning culture into commerce at breakneck speed. As Supergood’s cultural and experiential partner, Market’s agency, CREATIVE DEPT, brings its expertise in product innovation, collaboration, and cultural storytelling—bridging streetwear, design, and brand experience to turn ideas into viral moments. Their partnership kicks off with a limited-edition collab that embodies Supergood’s human-centric brand identity.
“We move at the speed of culture, turning ideas into unforgettable moments,” said Mike Cherman, Founder of Market Studios. “Supergood shares our ethos of breaking barriers and merging worlds, making this partnership a natural fit. With CREATIVE DEPT, we’re excited to partner with Supergood to share our raw creative energy and create consumer experiences that feel fresh, meaningful, and of-the-moment.”
Supergood launches with a powerful leadership team: CEO John Elder and Chief Strategy Officer Mike Barrett, alongside Winter, whose creative legacy includes Bud Light’s iconic ‘Real Men of Genius’ campaign, and Kang, whose strategic approach to growth has consistently delivered exceptional results.
Together, they lead a diverse team of 45 professionals across offices in New York, Chicago, and San Francisco, with 76% of staff coming from underrepresented backgrounds.
“Good enough isn’t,” says Elder. “That’s why we’ve built an agency that combines deep human expertise with powerful AI capabilities. Technology aside, we are fueled by creativity, approachability and our diverse backgrounds, all of which are the core of Supergood.” Powered by the patent pending Supercharger platform, the agency delivers results for clients including U.S. Bank, Cinemark, and Zipcar, with new work on the horizon for a major gaming studio and a household name in music.
The agency’s unique approach has already attracted attention from major brands seeking a partner that can navigate the evolving marketing landscape while maintaining a focus on human creativity and strategic thinking. “We’ve built something undeniably different. Too many shops claim they have a ‘secret sauce’ when in reality, it’s all lip service.” says Kang. “My priority is to find the right clients and partners willing to take a chance on a new way of working, but who are also ready to make some really cool shit.”
For more information on Supergood and to grab your own Supergood x Market Studios Hoodie, visit www.gosupergood.com/shop.
