As part of RXBAR’s continued commitment to being the Proud Sponsor of No B.S. (new brand platform), the brand is launching something cheeky and strangely satisfying: The B.S. Feed Filter — a Chrome plug-in that scrubs your professional social feeds of the worst offenders in corporate jargon.
The brand researched the most egregiously overused terms (ex: disruptor), built them into the plug-in, and will be inviting consumers via RXBAR social channels to share their favorite (or least favorite) buzzwords that will be added to the blocker code-base on an ongoing basis.
The goal? A user-powered crusade to clean up the cringe.
Created by Tombras, this is the next step in RXBAR’s ongoing effort to clear out the B.S. — from long ingredient lists, to New Year, New You ads, to now, your content consumption. It’s not a gimmick, but a brand extension that pushes RXBAR’s No B.S. positioning into digital culture, and will continue to evolve into other consumer spaces throughout the summer and beyond.
