This Halloween, Tolbrín put a new twist on fear — shifting the spotlight from spooky costumes and haunted houses to something far more relatable: the mess left behind when the night is over.
In “The Real Terror,” the cleaning brand redefines horror from an everyday perspective. While October 31st is full of laughter, costumes, and fun, the true fright begins when the lights go out — and the morning-after chaos comes into view.
Through a simple, visual, and instantly recognizable idea, Tolbrín reminds us that the scariest thing about Halloween isn’t the ghosts or ghouls — it’s the cleanup that follows.
Credits:
Client: TOLBRÍN
Agency: GRAVEDAD (https://www.linkedin.com/company/gravedad/?viewAsMember=true)
Founder & CEO: Gustavo Hidalgo (https://www.linkedin.com/in/gustavo-hidalgo-martel-119105a1/)
Creative Director: Michael Lavado https://www.linkedin.com/in/michaellavado/
Art Director: Michael Lavado / Abraham Rojas https://www.linkedin.com/in/michaellavado/ / Abraham Rojas https://www.linkedin.com/in/abraham-rojas-771466a3/
Copywriter: Diego Plasencia https://www.linkedin.com/in/diego-plasencia-donayre-841259282/
Account Supervisor: Santiago Trejo https://www.linkedin.com/in/santiago-trejo-more-81a6a8271/
Photographer: Hugo Aitken https://www.linkedin.com/in/hugo-aitken-900ba192/
Photography Assistant: Edwar González
Art Finalist: Miguel Razzeto https://www.linkedin.com/in/miguelrazetto/
